ABOUT US

We are local. We are an Australian business with Australian-located Product Information Management Certified experts.

Product Data Experts is a division of Ascend 7. We have been working in the product data management area and transforming businesses for more than 20 years.

We understand data from a technical and a usage perspective - from the technology to the end user.

We analyse, clean, convert, consolidate, and migrate large amounts of data - and, quite frankly, we love data and are up for your challenge!

Our team's experience covers a wide range of product data management projects - from business process charting and business process improvement, to PIM selection and implementation, to data analysis, cleansing and migrating, to integrating with other vital business systems (like eCommerce and accounting systems), to producing catalogues and technical data sheets, importing data from suppliers, updating distributors, and all the bits in between. Not to mention providing our clients with ongoing support.

You can read more about team below, and see our list of SERVICES over here.

Meet the team

Rox Dawson - Chief Executive Officer

Rox has over 30 years of experience digitally transforming businesses with his passion and expertise in data driven cloud systems. His specialties include product information management (PIM), eCommerce, customer relationship management (CRM), content management (CMS) and document management (DMS) systems.

During his 30 years, Rox has been heavily involved helping processing, manufacturing, distribution and wholesaling businesses digitally transform.

Hayden Wade - Business Analyst & Project Manager

Hayden is skilled in business analytics, consulting and interfacing with clients, problem solving, and business process analysis and reengineering.

In our recent product data projects, Hayden has been responsible for:

Analysing and documenting current processes (As-Is business process charts) and developing future-state processes (To-Be business process charts) to improve product data management.
Cleansing and enriching product data, and ensuring consistency and accuracy for over 5,000 SKUs for one client. This also included facilitating the data management and migration into the new PIM system.
Extracting, cleansing and enriching product, and ensuring consistency and accuracy for 10,000 SKUs for one client. This also included facilitating the data management and migration into the PIM system.

Hayden is a certified SalesLayer (PIM) consultant.

Carolyn Combes - Digital Marketing Manager

Carolyn specialises in creating quality content, online marketing, web analytics, and search engine optimisation.

She has been involved in numerous product data management projects including transitioning a current client into PIM-thinking, centralising their product data management, and integrating their processes and systems. She has also performed business process mapping to improve business processes, cleansed loads of product data, managed eCommerce websites, and participated in online wholesaling and marketing.

Louise Waddell - Web Developer & Digital Designer

Louise is Graphic Designer with excellent skills in web design, graphic design, and social media management.

Her product data expertise includes designing printed catalogues and eCommerce direct mail campaigns, catalogue photography, managing photo libraries, process mapping, product data entry, and cleaning up data.

Louise is a certified SalesLayer (PIM) consultant.

Anna Sharp - Account Manager & Marketing Coordinator

Anna specialises in data analysis and strategic management to enhance clients' digital footprints. Anna is skilled in business analytics, consulting, strategic planning, and social media management, driving optimised outcomes for our clients, and ensuring efficient management of their digital assets.

Anna is a certified SalesLayer (PIM) consultant.