In a smaller project, our client (Dynamic Engineering Australia) needed a solution to store their product data in a central database. We created a PIM system to store the product data, plus enable the data to be used in multi-channels – product information needed to be served accurately to the website and resellers, and brochures, catalogues, datasheets, and social media posts. We also streamlined the business’s quoting process to integrate the CRM data with Microsoft tools as well as the email newsletter software package.

The small Dynamic Engineering Australia team can now function efficiently and accurately, supplying products across Australia. They have seen improvements in:

• Quoting – halving the time it takes to do a quote and accurate pricing lists used

• Website – visitors seamlessly moving between product pages (inside the PIM) and marketing pages

• Consistency – accurate product information delivered to employees, customers and resellers